Foundations Programme: 4 spots left. Friday 8 May deadline.

Hi Reader,

Quick update on the Foundations Programme.

Four spots left. I'm closing the doors Friday 8 May so I can finalise the cohort before we start on the 12th.

If you've been thinking about it, this is the moment.

Two things I want to address, because they're the things people are wrestling with:

"I'm too senior for something called Foundations."

I named it Foundations on purpose. Not because it's beginner-level, but because it's the stuff most managers were never taught and end up doing on instinct. Fifteen years in, I still found gaps in my own foundations when I sat down to build this. The senior managers in the cohort will get as much out of it as the new ones, just from a different angle. If you manage managers, this is also the framework you'll use to coach them.

"I don't have 10 weeks."

It's one hour a week. Tuesdays at 10am. Plus four 1:1 sessions with me spread across six months. That's it. If you can't carve an hour a week to get better at the thing your whole job depends on, the answer to that problem isn't waiting until next year. It's this.

What you're deciding between:

Now: £497. Four spots. Starts in 11 days. 1:1 coaching with me built in.

Later: £1,500. Cohort 2, date TBC. Same content, less of my time per person, no founding member input.

Same money-back guarantee either way. Show up to the first three sessions, decide it's not for you, full refund.

Reserve your spot - £497

Or 3 x £166 if you'd rather spread it.

If you've got a question that's been holding you back, hit reply now. I'll answer today.

Arran

P.S. If this isn't for you but you've got a manager on your team who needs it, forward this email. Same price, same four spots, same Friday deadline. After that the price triples.

Arran Russell

Founder, Set The Tone


Behind Closed Doors

I write Behind Closed Doors. Management lessons from the people who actually moved the world. Ferguson, Thatcher, Bezos, Napoleon, Genghis Khan, and whoever's the story this Sunday. One short read, every Sunday, free.